Other TV shows that have perused Sexy Panties and Naughty Knickers products include Gossip Girl in which one of the characters wore a black Flirt nighty, and Desperate Housewives in which the character Edie Britt (played by Nicolette Sheridan) posed in a Flirt underwired bra, knickers and nighty in Season 4.

Sexy Panties And Naughty Knickers is also building up a steady following of male fans too having gotten the thumbs-up from Orlando Bloom, radio and TV personality Johnny Vaughn, T4 presenter Rick Edwards, and fashion guru Gok Wan who featured the label on his Channel 4 show, Fashion Fix. After receiving a pair of SEXY PANTIES AND NAUGHTY KNICKERS silk black boxers, Adam Gregory, who plays Ty Collins in the TV show ’90210′, thought they were “awesome and a great fit!”

The underwear label has been featured in a range of magazines including Maxim, FHM, Grazia, Cosmo and ELLE. The Sunday Telegraph Magazine describes it as “a range of simple, comfortable lingerie in soft, sheer fabrics which make it (and the person wearing it) infinitely desirable”, while Figleaves describes it as “a line of pretty, ultra-comfortable, and most importantly reasonably-priced lingerie.”

Sexy Panties and Naughty Knickers was set up in 2004 by Pom Lampson who felt that design, quality and look needn’t be sacrificed for fit, comfort and price (or vice versa). “I’d like to think that as a label, Sexy Panties and Naughty Knickers sits exactly in the middle of M&S and Agent Provocateur. Our products are silk, but they are affordable everyday wear. They are fantastically comfortable and flattering. I have 60 year old ladies and 16 year old girls who adore the same pair of knickers. Underwear should be lovely and luxurious – as well as functional.”